This programme is designed to empower sales personnel to deliver high impact sales presentations that are simply more effective and productive than those of the competition.
Sales personnel learn how to work with their audience to persuade, educate and inform, to respond, react and overcome objections and most importantly to advance the sales process and boost the bottom line.
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Programme Aims
Learners who successfully complete this module will:
- - Acquire the skills to develop and deliver appropriate presentation content
- - Be familiar with preparing and planning an effective sales presentation
- - Acquire a persuasive style of delivery
- - Appreciate the importance of verbal and non verbal techniques
- - Understand how to uncover and deal with customer objections
- - Understand how to summarise and conclude and gain commitment to progress the sale through the sales cycle
Programme Content
The programme is delivered in four units as follows:
- - Unit 1 - Content Preparation
- - Unit 2 - Content Delivery
- - Unit 3 - Presentation Style
- - Unit 4 - Concluding Presentations
Programme Duration
This programme comprises a minimum of 110 learning hours, of which 36 hours will be tutor led, delivered over a period of six days or 12 evenings.
Programme Certification
On successful completion of the programme, learners will receive the FETAC Level 6 Minor Award, B30156 – Sales Presentation.
Learner Assessment
To achieve certification learners will complete the following assessments:
- - Assignment (25% overall mark)
- - Presentation (75% overall mark)
Learner Progression
D30151 - Customer Service is a component of:
- BAXXX - FETAC Level 6 Advanced Certificate in Administration
- BBMSX - FETAC Level 6 Advanced Certificate in Business
- DTXXX - FETAC Level 6 Advanced Certificate in Travel and Tourism
Learners who successfully complete the programme may use the associated credits towards these awards
Certain Higher Education Institutions reserve a quota of places on specific programmes for applicants who have attained any FETAC Levels 5 or 6 awards. In 2010, a total of 408 such awards were listed on the Central Applications Office website (www.cao.ie).
Certain programmes of higher education identify specific FETAC Modules as part of their entry requirements, e.g. learners with DTXXX - FETAC Level 6 Advanced Certificate in Travel and Tourism may apply to Dunlaoghaire Institute of Art, Design and Technology for access to the Honours Bachelors Degree (Level 8) in Business Studies and Arts Management or for access to the Honours Bachelors Degree (Level 8) in Business Studies, Entrepreneurship. Those with BAXXX - FETAC Level 6 Advanced Certificate in Administration may apply to the American College Dublin for access to the Honours Bachelors Degree (Level 8) in Accounting and Finance.
Entry Requirements
To access the programme, learners should possess a FETAC Level 5 Certificate, Leaving Certificate or equivalent qualifications. Applicants who do not have these formal educational qualifications may apply for access to the programme based on their relevant life and work experience, achievement and learning.
Learner Protection
Programmes delivered by Oyster are of less than three months duration. At this time, therefore, Section 43 of the Qualifications Act (1999) does not apply. Regardless of this, in the event of Oyster ceasing to provide a programme for which fees have been paid, or prematurely ending a programme for which fees have been paid, these fees will be refunded to learners.